2021
Brand Consulting—Competitive Research for Total Wine & More
MET EVALUATIVE CRITERION 1A
The highest value, impact, and significance in creative work, professional design activity, research, and scholarship.
PROJECT
Brand Consulting—Competitive Research for a new brand extension
CLIENT
Total Wine & More, Bethesda, MD
SCOPE
International
INFORMATION
The competitive research helped Total Wine & More, who was launching a new in-house brand, to position its brand identity, message and design system.
In collaboration with Caliber Creative