2023
Brand Identity Rebranding—The Cultured Cup
MET EVALUATIVE CRITERION 3A
The highest value, impact, and significance in creative work, professional design activity, research, and scholarship.
PROJECT
Brand identity re-branding
CLIENT
The Cultured Cup, Farmers Branch, TX
SCOPE
Regional Client
RECOGNITION
International
INFORMATION
The Cultured Cup is the Southwest’s premier emporium of world-class teas, drinking chocolates, and coffees. The re-branding aimed to communicate the brand’s sophistication, global cultures, and premium quality.
Team:
Creative Direction: Stephen Zhang
Design: Jaylyne Nguyen
CLIENT WEBSITE
Link