2019
Brand Consulting—China
MET EVALUATIVE CRITERION 3A
The highest value, impact, and significance in creative work, professional design activity, research, and scholarship.
PROJECT
Brand Consulting
CLIENT
M.X. Development, LTD., Guiyang,, China
SCOPE
International
INFORMATION
M.X. Development LTD. was working on a project to help revitalize the local economy of a village in Guizhou Province. It did it by helping farmers to capitalize on their natural resources and crafts in order to stop the population outflow.
I led a workshop with key stakeholders to clarify the brand mission, message, and process.